Thursday, March 26, 2009

Opening Day Postponed till April 3rd

Sorry to have to do this on such short notice, but I was really hoping that I'd be able to pull off a March 27th opening. Spring is in full swing in NY and I believe I've developed, for the first time in my life, allergies which have led to a sinus infection. Mind you, this is all from the wisdom of WebMd and the poll I've taken of all my friends and family members. I have a doctor's appointment tomorrow to confirm my suspicions and self-diagnosis because I can no longer continue freaking myself out googling "sinus infection" and reading about worst-case scenarios. On top of that, WebMd states that yes, I may indeed have a sinus infection BUT it could also be a brain tumor, progressive blindness (an oxymoron in my opinion) or a good old migraine. So I'm postponing the opening for one week, till April 3rd to give me time to deal with this ailment and recover. Besides...I need my sense of smell.

There will be no new scent launches when we re-open. We're opening with our entire product line and most of the scents in our permanent collection. We'll continue to offer this until the first week of May, at which point, we will then offer another type of sampler that will feature the new scents we'll be launching in June. Which leads me to...

Upcoming changes at CLC

We are re-categorizing our fragrance bar and product line. Our Signature Collection will feature approximately 10 permanent fragrances that will be available in our large size products (8 oz and up). We will also have a more dynamic collection that will feature new and returning fragrances.

This means that in May, we will take down our entire scent list and implement the rotating schedule going forward. All the fragrances that you see now and that we've termed classics will continue to be offered, but on a limited and rotating basis. We'll give you plenty of advance notice as to what scents will be coming back in rotation and for how long. This will give you time to a) use up your stuff and b) plan your purchase. Think of it as something similar to how Target features a designer for a specific period of time - Proenza Schouler for Target from x-date to y-date. So none of our scents are actually going away forever. They're just going on a rotation schedule. This keeps our fragrance offering dynamic and give you a chance to try something new.

We'll also offer some kind of sampler prior to the next rotation that will feature some of the scents in the upcoming launch to give you a chance to try and plan your next purchase. And again, we'll give you plenty of notice either on our blog or in our newsletter about what scents are scheduled for release and on what date. We're thinking that each scheduled rotation will feature at least 15 fragrances for approximately 6 weeks. This will give you time to purchase, try and re-purchase before the fragrance goes out of rotation.

Does this sound like a good plan? We think so. From our end, our hope is that by making the scent list more manageable, we'll be able to shorten our turnaround time. To our customers, it means you'll be able to plan your purchases and usage ahead of time.

I'll provide more details on our Signature Classics Collection as I scope out the project. This is a more complex undertaking and will take some time to finalize and launch.

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